We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we?
The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind.
Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by:
- Not riding those Lone Rangers (sole bidder of brand term + organic position #1)
- Adopting new search term opportunities to drive revenue growth
- Dominating your product categories with SEO and paid search harmony
- Using Performance Max - early data suggests this will increase your CPA / ROAS
Register today, and you’ll get tactical and immediate takeaways on lowering your ad spend without sacrificing your results.