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We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we?

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind.

Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by:

  • Not riding those Lone Rangers (sole bidder of brand term + organic position #1)
  • Adopting new search term opportunities to drive revenue growth
  • Dominating your product categories with SEO and paid search harmony
  • Using Performance Max - early data suggests this will increase your CPA / ROAS

Register today, and you’ll get tactical and immediate takeaways on lowering your ad spend without sacrificing your results.

Global Product Marketing Manager, Adthena
Gary Galloway is a versatile product marketer with more than 20 years of experience implementing digital marketing products and solutions. Galloway is currently Global Product Marketing Director at Adthena, a global search intelligence solution for brands, marketers, and agencies.

He joined Adthena from Valassis Marketing Solutions where he led all product marketing activity for their high-growth digital advertising solutions (paid search solution for brands and key retailers, in-house programmatic Connected TV (CTV), and an eCommerce solution. Prior to Valassis, he created and led the Product Marketing team for Netsertive, a paid search technology company, that helped brands optimize paid search campaigns across their distributed local retail sales channels.