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Marketing is so fast-paced that it can be challenging to identify which areas you want to develop to enable substantial growth in 2022 and beyond. And while most marketers work day in and day out to stay on top of how their market is evolving, just one unexpected factor can shift the entire trajectory of your industry.

Join us for an eye-opening discussion about how to identify consumer concerns, determine market barriers, and where potential gaps may be using consumer and market intelligence.

We'll explore case studies featuring, Retail Industry, Electric Vehicles, Supply Chain, and the World Cup to demonstrate which areas you should delve into to survive a struggling economy.

You'll find out how to:
  • Explore two different approaches to opportunity discovery (whitespace analysis/mapping)
  • Predict the movement of competitors
  • Identify and capitalize on emerging trends
  • Locate gaps in the current brand perception and how to fix them
Global Director of Market Research, NetBase Quid
Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.
Senior Manager of Client Empowerment, NetBase Quid
Kristen has nearly a decade of experience in the social media monitoring space. She leads the Education and Engagement teams to support, inform, and engage with clients where they are coming from. Previously, she worked as a Taxonomist at Edelman DxI and the Knowledge Director at Talkwalker. Her education is in Libraries and Information Science.