About
As customers interact with your business through various channels, the streams of information they provide can be endless. But, that data can also be hidden and difficult to tap into.

An accurate 360-degree view of a customer can’t be sourced exclusively from internal data, let alone from a single system or department. Marketers who try to connect the dots between customer behavior with ROI and retention often struggle without the systems needed to provide real-time customer insights.

Join experts from Actian, who will help you simplify real-time customer insights across your martech stack while reducing dependency on IT, making faster decisions and recovering costs.

Learn how retailers like Kiabi and others are leveraging tools such as Actian’s Customer 360 Analytics Solution, powered the Actian Avalanche Hybrid-cloud Data Warehouse to create a Customer Data Analytics Hub to optimize their customer insights in real-time

Key takeaways:

  • Discover how to incorporate insights from a broadening set of omnichannel data sources and points of customer engagement
  • Get more from your existing martech investments while incorporating new sources of customer engagement to optimize revenue
  • Learn how retailers like Kiabi and others are leveraging tools such as Actian’s Customer 360 Analytics Solution, powered the Actian Avalanche Hybrid-cloud Data Warehouse to create a Customer Data Analytics Hub to optimize their customer insights in real-time



Actian, the hybrid data management, analytics, and integration company, delivers data as a competitive advantage to thousands of organizations worldwide. Through the deployment of innovative, enterprise-class, hybrid data products, fully managed cloud services, mobile and IoT Edge data management, and industry solutions, Actian ensures that business-critical systems can analyze, transact and connect at their very best – both on-premise and in the cloud. Thousands of forward-thinking organizations around the globe trust Actian to help them solve their toughest data challenges to transform how they run their businesses…with data. For more, visit www.actian.com .
When
Thu, Jun 3, 2021 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
WEBINAR ENDED
Presenters
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Scott Clinton
Executive Consultant, Head of GTM Strategy, Actian

Scott has more than 20 years of industry executive and general management leadership experience leading Big Data, Hadoop, and Hybrid-cloud product portfolios for some of the industry’s leading Big Data and Analytics global technology providers, including Cloudera, Hortonworks, Huawei, EMC, and Red Hat’s Software-defined Storage and Big Data businesses. Educated in Silicon Valley, Scott holds Bachelors of Computer Systems Design and International Business degrees.
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Ryan Dudgeon
Senior Director, Revenue Operations & Enablement at Actian

Ryan is responsible for go-to-market optimization utilizing data, systems, and technology/strategy roadmaps. All aspects of the GTM tech stack are managed or operated by his team (Business Analysts, Sales Development Organization, and Digital/Demand Generation team), focusing on delivering a valuable customer and prospect experience. Ryan has over 20-years of experience working with data, analytics, and revenue operations across multiple high-tech organizations.