Share of voice was once the go-to indicator for overall market share. But in the age of digital advertising, accurately quantifying SoV became impossible.

In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, outlined his pioneering pursuit of an alternative metric suitable for the digital era. He determined that Share of Search provided the best proxy.

In this webinar, Ashley Fletcher, VP of Marketing, discusses why Share of Search is your new guiding light. Learn the importance of how SoS reflects market share (or imminent market share growth), as people are more likely to seek information on things they already have or are about to buy.

This webinar will cover:

  • How Share of Search reveals opportunities and threats
  • How to calculate Share of Search
  • Five use cases for Share of Search

Ashley Fletcher
VP of Marketing, Adthena

As VP of marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google, Ashley also worked for the broader Search Ads Team, including Google Shopping and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
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