Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren't. But with multiple brands and disconnects between marketing and sales, this is harder than it sounds.
This session will cover how to automate a single source of truth for your reporting.We will share tips on:
- Streamlining marketing and sales tools to house ROI data in one place
- Implementing attribution reporting to see which campaigns actually worked
- Using insights from Artificial Intelligence to further optimize ROI