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Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.

In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:

  • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
  • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
  • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
  • A triple dog dare to prove Ryan wrong about any of this

Please forego gifts and flowers in favor of LinkedIn posts touting how bold this fresh perspective is, or how handsome the presenter was.
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years of experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.

Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of Page One or Bust! podcast.