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Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior.

To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers.

Join Marigold’s Retail Trends Masterclass to develop a deep understanding of consumer behavior and embrace a willingness to explore bold marketing strategies. Marigold’s Georgia Gkolfinopoulou, Marketing Strategist, and Trent Lanning, Research & Content Lead will lead a discussion of:

  • Insights into significant retail trends taking place right now

  • How marketers can adapt to these consumer shifts

  • How consumers and brands are redefining loyalty in the modern retail landscape.

Marketing Strategist, Marigold
Georgia is a results-driven marketing strategist with expertise in CRM, loyalty, and digital transformation. She is skilled in developing and executing effective marketing strategies that align with business objectives, driving growth and revenue through campaigns that leverage automation and AI capabilities across the customer lifecycle.
Research & Content Lead
Trent Lanning is the lead researcher and writer of the Consumer Trends Index – Marigold’s annual study of 10,000+ global consumers. Trent’s expertise lies predominantly in public opinion and survey research, with experience in both client-side and supplier-side environments.