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With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. But what does GPT for marketing really look like?

Sure, AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the start of what businesses can do with GPT. Join us to hear how GPT can arm marketers with the tools to take action on real-time insights and deliver personalization at scale.

We’ll discuss:

  • How marketers can get started using GPT to become more efficient and productive
  • Guidelines for responsible GPT in marketing
  • The powerful combination of GPT+ first-party CRM data

Sr. Product Marketing Manager at Salesforce
Katie Wheeler is a senior manager of product marketing for Marketing Cloud based in Indianapolis, IN. She has 17 years of digital marketing experience and she’s passionate about real-time personalization. Wheeler also loves to spotlight Trailblazers who use Interaction Studio in innovative ways to connect with their customers one-to-one.
SVP, Product Strategy, Marketing Cloud at Salesforce
Martin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce, he led the data-driven marketing practice as Research VP at Gartner and was VP and director of strategy and analytics at various Publicis Groupe agencies. He also worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name. His most recent book is "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement."
Director of Product, Office of Humane and Ethical Use at Salesforce
Leah Koshiyama is a Director of Ethics by Design in the Office of Ethical and Humane Use of Technology, based in Seattle, WA. As a member of the Office of Ethical & Humane Use, Leah leads efforts to ensure the ethical and accessible design, development, and use of our technologies to differentiate Salesforce products on trusted innovation. She has 10+ years of Product Management experience - previously with companies like Nike, REI, Apple and Boeing. She believes there’s no better job than one that seeks to use technology to build a more just, equitable, and humane society.
Personalization Leader, Accenture
Phillip Revie is an AI and Machine Learning expert with a strong background in Salesforce Personalization Architecture. He specializes in building complex data models for AI and ML-driven customer journeys across multiple clouds. With a knack for architecting personalized, "Netflix" style 1:1 experiences for Enterprise businesses and their customers, Phillip has made a significant impact in the industry. As part of Accenture, he helps clients build tangible and effective solutions while drawing from over 10 years of experience in Marketing, Banking, and Technical Cloud Environments.