Over half of all internet traffic is generated by bots. Because of this, performance advertising is plagued by attempts to steal the attribution of your leads. Juniper Research estimates that by 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI.
In this presentation, you'll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital advertising efforts and discuss how organizations can deploy end-to-end protection and detection capabilities to maximize ROI.Join this webinar and learn more about:
- The emerging digital marketing challenges caused by ad fraud
- How marketers today can proactively block invalid traffic from infiltrating their ad campaigns