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Customer expectations are higher than ever. They expect companies to know who they are and what they need. That's why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs.

Join experts from Google and Salesforce to discuss how you can successfully integrate your Google Analytics 4 data with Marketing Cloud for more effective marketing. Register and attend this session for tips on how to make the most of your data.
Senior Product Manager, AI for Marketing at Salesforce
Kyle Robbins is a seasoned professional with a rich background in the technology and services industry with over 20 years of experience. He has been at Salesforce for nine years and worked across multiple departments, including Professional Services, Customer Success Group (CSG), and Product. In his current role, he is a Senior Product Manager in Einstein for Marketing, working on predictive and generative AI and the Google Audiences partnership with Salesforce.
Product Manager at Google
Carly Boddy is a Product Manager for Google Analytics 4, owning Audiences. Carly has previously covered features like Dimensions and Metrics, Ads Integrations, GA360, and Google Analytics for Firebase - in addition to GA4 Usability, and the UA to GA4 Migration. Previously, Carly worked at Microsoft, and Dentsu Aegis - driving paid digital media strategy for Fortune 50 brands. Carly lives in San Francisco, California. In her free time, Carly enjoys trying the newest sushi restaurants and heading up to Tahoe to ski.
Product Marketing Manager at Salesforce
Sara Fefferman is a Product Marketing Manager Marketing Cloud, working on the Engagement product suite. She has over 10 years of experience spanning across advertising, demand generation, and product marketing. Sara has been at Salesforce for the last five years, the last two of which she has been on the product marketing team for Marketing Cloud. Sara resides in San Francisco, CA, and in her free time takes advantage of the Pacific Northwest, doing as much outside as possible.