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As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI.

We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs.

Join Adthena's Gary Galloway to learn quick wins that power your paid search strategy like:

  • Saving immediate budgets from paid search brands
  • Tips to dominating product categories
  • Adapting to new search term opportunities to scale content strategy

After the webinar, you'll better understand how to maximize your ROI via increased efficiencies resulting in lower spend and higher conversions.

Global Product Marketing Manager, Adthena
Gary Galloway is a versatile product marketer with more than 20 years of experience implementing digital marketing products and solutions. Galloway is currently Global Product Marketing Director at Adthena, a global search intelligence solution for brands, marketers, and agencies.

He joined Adthena from Valassis Marketing Solutions where he led all product marketing activity for their high-growth digital advertising solutions (paid search solution for brands and key retailers, in-house programmatic Connected TV (CTV), and an eCommerce solution. Prior to Valassis, he created and led the Product Marketing team for Netsertive, a paid search technology company, that helped brands optimize paid search campaigns across their distributed local retail sales channels.