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In search, one of your most effective and profitable strategies is to leverage your most valuable asset - your brand. People searching for products by brand name are further along in their buyer journey than those that don’t - a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.

Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging session on how you can protect your brand in a competitive search landscape. You’ll discover how to monitor all competitive and partner activity around your brand terms, identify where you can reduce marketing costs, as well as increase profitability without hurting revenue to boot.

In this session, you’ll learn how to:

  • Automate brand bidding to save budget and drive growth through more profitable channels.
  • Monitor how competitors are infringing on your brand trademark and stealing clicks.
  • Protect your brand by reporting trademark infringements with the click of a button.

Senior Global Product Marketing Director, Adthena
Gary Galloway is a versatile product marketer with more than 20 years of experience implementing digital marketing products and solutions. Galloway is the Senior Global Product Marketing Director at Adthena, a global search intelligence solution for brands, marketers, and agencies.

In previous roles, he has led product marketing activity for high-growth digital advertising solutions including a paid search solution for brands and key retailers, and an in-house programmatic Connected TV channel. His primary focus has been to help brands manage and optimize the complexities of digital marketing across their distributed local retail sales channels. Gary is also a member of the Product Marketing Alliance and regularly speaks at their summits throughout North America.