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Virtual events are great for education, global outreach, and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

Join Kaltura’s EVP of Marketing, Lisa Bennett, and VP of Growth, Roi Kaufman, as they share Kaltura’s own success with Virtually Live! 2022, and give you the perfect cut and paste formula for turning your events into lead-generating machines.

In this webinar, we will look at:

  • How to crush your registration targets
  • How to leverage growth tactics to push registration and attendance numbers
  • How to convert your attendees into Marketing Qualified Leads (MQLs)
  • How to analyze and segment your audience for effective nurture
  • How to ensure each registrant counts for the pipeline
  • How to calculate your events ROI

Executive Vice President of Marketing at Kaltura
Lisa heads marketing at Kaltura, covering everything from marketing strategy to demand generation, public relations and brand experience. She is also a member of Israel's Global CMO (G-CMO) community, and a contributor to the Forbes Comm Council. Before Kaltura, Lisa managed PR and communications at Cyota until RSA Security acquired it for $145 million. She then moved on to directing PR and marketing for RSA's consumer business arm. She enjoys finding the right balance between the art and science of marketing while juggling four kids and volunteer work.
VP Growth, Kaltura
Roi Kaufman is the VP of Digital Marketing& Growth at Kaltura overseeing the entire lead cycle across all digital channels. In addition, Roi is responsible for driving accelerated business growth through self-served buying flows, paid and earned media and providing attribution insights to the entire Marketing organization. Prior to Kaltura, Roi was a Growth Marketing leader at several companies such as HERE Technologies and Playbuzz bringing over 10 years of experience in the fields of Marketing, Operations and Business Development in the online, Big Data and SaaS space. Roi received his MBA from Tel-Aviv University and holds an MA in Business Administration and Accounting from Reichman University.