Learn how Laura Mercier, bareMinerals, and BUXOM utilize customer signals to drive customer communication success.

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Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels.

Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer data and signals to drive retention and loyalty through their cross-channel marketing programs with Cordial.

Key discussion points:

  • Maximizing Intent Signals: Discover how Orveon uses data signals to analyze behaviors and employ sequential messaging to recapture customer interest, drive sales, and nurture long-term relationships.
  • Driving Loyalty: Uncover the innovative ways Orveon leverages cross-channel communications to engage loyalty program members based on their loyalty tier, points, and status.
  • Testing Road Mapping: Uncover best practices for automation, testing, and efficiency enhancement

Director of Strategic Consulting, Cordial
Christy Parrish is the Director of Strategic Consulting at Cordial, where she leads a team focused on helping clients maximize their marketing technology and data to create customized customer experiences. A seasoned veteran in the realm of digital marketing, Christy has established partnerships with globally recognized brands across retail, CPG, and financial sectors. Notable clients such as Visa, Coca-Cola, US Bank, Orveon, Macy’s, and Eddie Bauer have sought her expertise in crafting and implementing effective lifecycle marketing, loyalty, and retention initiatives. Her approach centers on leveraging technology and data insights to drive meaningful customer engagement and business outcomes.
Executive Director of CRM, Orveon
Nicole O’Brien is the Executive Director of CRM at Orveon, a collective of premium cosmetics brands, including Laura Mercier, bareMinerals, and BUXOM. She leads a team focused on cross-channel lifecycle marketing, loyalty, and customer retention. Nicole is passionate about leveraging data and insights to architect consumer journeys and personalize communications. She has spent the last 12 years in the e-commerce space focusing on digital marketing and customer acquisition/retention. Previously, she led customer retention at Cole Haan and has held digital marketing roles at J.Crew, Full Beauty Brands and Dick’s Sporting Goods.
Senior Client Success Manager, Cordial
Max Jones is a results-driven digital marketing expert with a strong background in program strategy, software implementation, and client success. His career demonstrates a positive track record spanning responsibilities from email marketing to program management, where he consistently delivers exceptional results. Passionate about enhancing the customer experience, Max is a dedicated leader in the digital marketing arena, driven to excel, continuously learn, and provide exceptional value to clients and organizations.