Traditional A/B testing only lets you test messaging, creative, and other marketing assets after they have gone live in the market – with no advance warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test BEFORE launching, improve your return and understand WHY your consumers selected the asset they did?In this webinar, you will learn:
- How to become an innovator in your organization
- How to bring agile research into your decisions before launching your next campaign
- How innovation and agile research could catapult your career
Join Kevin Brennan, Head of Growth and Operations, and Jolene Pierangeli, Senior Director of Marketing at Feedback Loop, as they provide real-world examples of what you need to exceed goals and advance in your career with agile research.