Traditional A/B testing only lets you test messaging, creative, and other marketing assets after they have gone live in the market – with no advance warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test BEFORE launching, improve your return and understand WHY your consumers selected the asset they did?

In this webinar, you will learn:

  • How to become an innovator in your organization
  • How to bring agile research into your decisions before launching your next campaign
  • How innovation and agile research could catapult your career



Join Kevin Brennan, Head of Growth and Operations, and Jolene Pierangeli, Senior Director of Marketing at Feedback Loop, as they provide real-world examples of what you need to exceed goals and advance in your career with agile research.
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Head of Growth and Operations, Feedback Loop
Kevin is the Head of Operations & Growth, overseeing Feedback Loop’s customer and user acquisition, revenue operations, and sales enablement. He brings over 10 years of experience building and scaling GTM functions and teams for high-growth SaaS technology companies.
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Senior Director of Marketing, Feedback Loop
Jolene is the Sr. Director of Marketing, overseeing Feedback Loop’s marketing, branding, and strategy. She brings over 20 years of experience implementing digital marketing infrastructure and building demand generation strategies. She thrives on data-based decision-making and scaling marketing efforts to drive business growth and success.
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