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Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources, and be constrained by the limitations of their analytics.

Join us as we unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.

We'll explore how Snowplow's enterprise-grade data collection and modeling, combined with Snowflake's cloud data platform and Hakkoda's expertise, provide superior analytics compared to legacy tools like Google Analytics.

Attendees will learn about:

  • The transformative capabilities of the Modern Marketing Data Stack (MMDS) through Snowflake's expert lens
  • The groundbreaking impact of Snowflake and Snowplow's digital analytics solution, delivering superior insights compared to traditional tools like GA
  • Master innovative strategies alongside Hakkoda, optimizing your marketing budget for maximum returns
  • Draw inspiration from real-world success stories of industry giants who have thrived with this powerful combination

Chief Data Officer, Field, North America at Snowplow
Marketing Data Stack Leader, Hakkoda
Senior Alliance Manager at Snowflake