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Take your ABM strategy even further with the next big thing in B2B marketing.

Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences.

This requires sales and marketing working together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.

For those B2B marketers who want to take their ABM program to the next level, join Nirosha Methananda, VP of Marketing from Influ2, who explains why BGM helps to:

  • Extend marketing beyond the top of the funnel
  • Work more collaboratively with sales
  • Tangibly measure the results of their activities

VP of Marketing, Influ2
With a career spanning close to 15-years, across many marketing disciplines and industries, she recently joined Influ2 as its VP of Marketing... and is taking on the challenge to build out what the evolution of ABM looks like.

In her most recent role, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. Prior to this, Nirosha led marketing for PwC Australia's Tech Consulting practice, dabbled in PR and journalism at Power Retail and gained an interest in digital and data at Experian Hitwise.