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The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty.

However, the path to delivering personalized content across channels can be complex and exhaustive. It calls for systems that integrate with your existing tech stack, uphold data compliance, and effectively scale alongside your company’s growth.

Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand's success. They will also demystify the "multichannel marketing hub" and discuss how prioritizing extensibility can place you ahead of the competition.

Every modern marketer can leverage the power of automation to turn the customer journey into an adventure of connection and delight. Explore how innovative approaches such as predictive marketing and advanced segmentation can foster meaningful connections.

What’s covered / key takeaways:

  • Dive deep into the power of predictive marketing and how data-driven insights can equip your teams to anticipate customer actions.
  • Learn how to craft customer-centric strategies that emphasize personalization, relevance, and dynamic content.
  • Gain inspiration through success stories and practical examples of how brands have implemented a multichannel marketing approach.

VP Creative Strategy, Elevated Third
Judd is a dyed-in-the-wool doer, obsessed with craft and compelled to create. For him, to live is to make. Always looking to better observe, better understand, and better execute, Judd embraces the creative life to the point of obsession. He is compelled to make stuff plain and simple. Though perfection is impossible, he sees the personal pursuit of it as worth the effort anyway.
Director Product Strategy, Phase2
Karina focuses on digital transformation through human-centered business system design. She leverages her expertise across the customer journey to craft digital experiences tied to business outcomes and the frameworks that enable digital teams, customers, and stakeholders.
Principal Technical Marketing Manager, Acquia
Alan is a thought leader in DXP with over 20 years of experience partnering with businesses to accelerate digital excellence.
Product Marketing Manager, Acquia
Jaedyn owns all things marketing automation, customer data management, and composable commerce, with a passion for emerging technology and transforming customer experiences.