New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience.
Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for evaluating potential advertising platforms to greenlight. He’ll walk through his personal rubric for assessing a new channel prior to launch, which has helped MNTN nail and scale its own B2B efforts. He will also share the performance metrics he uses to determine effectiveness of those he’s testing—whether it’s a new social channel or even Connected TV.
Senior Digital Marketing Manager at MNTN
Eric manages the strategy and execution of MNTN's full-funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.