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Cross-channel communications are crucial to providing positive customer experiences for enterprise marketers. However, often this means regularly replicating and syncing customer data across disparate systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.

The solution is simple: live where your data lives. Join Snowflake, MessageGears, and their joint customer Frontdoor for a dynamic discussion on how your entire customer engagement strategy can and should be centered around your data – so that you can do what you do best without having to worry about the technology.

Join this webinar on July 27 at 1 p.m. ET to learn about:
  • Getting more out of your existing customer data with a composable CDP approach
  • Achieving autonomy and getting data-driven, personalized campaigns out the door faster
  • Feeding accurate predictions of consumer behavior right into your martech stack to activate stronger campaigns and drive more ROI
  • Bringing a revenue focus to your data with more accurate conversion predictions, a strong discounting strategy, and better segmentation
Senior Director, Marketing, Frontdoor
Libby Snead is the Senior Director of Lifecycle Marketing for Frontdoor, Inc., the nation’s leading provider of home service plans. Serving two flagship brands – American Home Shield and Frontdoor, a cutting-edge, one-stop app for home repair and maintenance – Libby is responsible for consumer engagement strategy and management of the team responsible for personalized content, audience segmentation, and marketing automation.

When she’s not solving highly complex, multi-layered challenges at work, Libby can often be found with her son and husband skiing, biking, and hiking throughout the Cascades.
Product Marketing, Snowflake
Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a bachelor's degree from the University of Wisconsin - Madison.
Elizabeth Weddle is a dynamic and accomplished marketing professional with a background in product marketing, excelling in both strategy and execution. With over 10 years of experience, she has a proven track record of driving brand awareness and increasing customer engagement for both B2B and B2C organizations.

As Director of Product Marketing at MessageGears, she obsesses over customer problems and helps the team find creative ways to solve them. She is highly adept at building and managing cross-functional teams, fostering collaboration, and delivering exceptional results.