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Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully.

While many have prioritized customer experience, they still have data siloes that hinder their ability to meet customer expectations. According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.

Join this webinar and learn:

  • How marketers are prioritizing the customer experience with data and technology
  • The emerging solutions and channels that cultivate stronger customer experiences
  • How to overcome data hurdles to get the insights that fuel superior customer experiences

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Global Advertising & Marketing Technology Partner Strategy, AWS
Lisa Hopkins leads the Global Advertising & Marketing Technology Partner Strategy at AWS. She has spent the majority of her career building partnerships and partner programs with SI's, ISV's, Resellers and Digital Agencies across the globe. Most recently, she worked as the VP of Partnerships at Amplitude helping them create and launch their enterprise partner program. Prior to that and helped create, monetize, and scale partnerships during her tenure at Adobe (Marketo), AWS and Microsoft.
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VP, Research Director, Forrester
As a VP and research director in the Forrester Decisions for Demand & ABM service, Steve leads a team of analysts exploring the most critical trends in buyer behavior and enabling technologies to help clients become better marketers and deliver better results for their organizations. Before becoming a research director, Steve was a principal analyst on the Forrester marketing and sales team, where he published ground-breaking research on the impact of consumer experiences on B2B buyers. He conducted the industry’s first evaluations of the emerging ABM platform and B2B customer data platform markets, working closely with users and vendors to shape the direction and impact of these and other emerging solutions.
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CDP Evangelist, Treasure Data
Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent the majority of his career in marketing and marketing consulting, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his wife and two kids and one away at college.
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Global Cloud Practice Lead, Merkle
Ankur joined Merkle in 2016 and leads the Cloud Strategy for Merkle. He is responsible for product innovation and creating go-to-market offerings for Cloud-based solutions at Merkle. He is instrumental behind shaping Merkle’s Cloud-First strategy, jumpstarting the Cloud practice, and formulating strategic partnerships.

Prior to joining Merkle, he was the co-founder and CTO of Archipelago IS, a Cloud-based Big Data Analytics services provider. Prior to Archipelago, he worked in senior leadership roles for Dell and America Online. Overall, he has about 20 years of data warehousing, analytics, and Big Data experience Ankur is based out of Austin, Texas and has a master's in information systems, and bachelor's in chemical engineering.
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