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Marketers are constantly spinning their wheels to develop strategies to acquire, engage, and retain customers. But with the demise of third-party cookies and IDFA, new regulations and consumer consent laws, and an influx of anonymous identifiers and reluctant, privacy-conscious consumers, it isn't getting any easier.

A real emphasis has been placed on the collection of first-party data.

Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with demographic and behavioral insights.

Join Katie Intrater, Vice President of Business Development with AtData and Lars Helgeson, Founder and CEO of GreenRope, on Thursday, June 1, at 1 pm EST as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

You will learn:

  • Data collection techniques to improve foundational information
  • First-party data optimization tactics to enhance customer profiles and fill data gaps
  • Omni-channel strategies to hit customers with the right message on the right channel
  • Plus, tips to ensure your CRM never goes stale

Vice President of Business Development, AtData
Katie has been in the Digital Marketing space for over 12 years. At AtData, she is currently responsible for bringing in new business and managing strategic partnerships. Prior to this, she was an email marketer herself. Her extensive experience helps her properly guide her customers to the services that optimize and improve their email programs.
Founder and CEO, GreenRope
I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. My favorite CRM-related mantra is, “If it isn’t in the CRM, it didn’t happen.” My goal is for you to adopt this far-reaching data-driven, inclusive approach to running your business, too.