Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.

But, it can be tough to do.

Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.

You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.

The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:

  • How a single source for customer data storage can mitigate risk and optimize customer experience
  • How central data governance will help your customer data strategy once the almighty Google takes away cookies
  • The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
  • First-party data management that keeps your customers' data safe and your business booming

It’s 10 PM, do you know where your data is?
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VP Marketing & Customer Experience, Widen, An Acquia Company
Jake Athey joined Widen in 2004 as a marketing intern and served as the company’s VP of Marketing and Customer Experience from 2017 through the acquisition by Acquia in 2021. He led early sales and marketing efforts that were pivotal to Widen’s growth and transformation story. Jake placed Widen on the marketing technology map by building a brand that is now trusted by more than 700 companies and over one million users. He leads all customer-facing efforts across brand, content, creative, support, customer success, partnership, and sales teams to serve a global audience with a focus on continuous growth.
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Senior Director of Product Marketing, Acquia
Alex Dal Canto is the Senior Director of Product Marketing at Acquia. Alex is responsible for driving business growth for Acquia Digital Experience Platform. Prior to Acquia, Alex was at Adobe for 7 years and was one of the driving forces behind Adobe Campaign & Adobe Experience Platform success. Alex joined Adobe through the acquisition of Neolane and studied Business Administration at Babson College.
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Technical Director, Appnovation
Gavin Estey has over two decades of experience supporting businesses evolve their customer experiences to meet the changing needs and behavior of their customers. At Appnovation, he plays an essential role in collaborating with partners and clients to build people-inspired solutions. Solving hard problems with innovative solutions - this is what it means to deliver digital at scale.
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Lead Consultant, CDPs, Bounteous
Brian got started in the world of programmatic media and DMPs, but quickly became a CDP enthusiast once he realized the technology's incredible potential to create business value. He believes that the CDP can be a catalyst for change in any organization. As a Lead CDP Consultant at Bounteous, Brian works closely with clients to prioritize use cases, develop a strategic roadmap, implement the tool, and educate stakeholders.
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