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In today's fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.

How can you ensure to deliver these experiences at scale? By having a single unified view of your customers. With complete 360 visibility into your customer’s journey using rich first-party data, you can predict their next best action and determine the most appropriate action for them at a given time based on their individual needs and behaviors.

In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint.

Join industry experts from Databricks & Snowplow to learn:

  • The importance of personalized experiences in today's competitive landscape
  • How to create a data-driven Next-Best Action (NBA) strategy
  • Building strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences

Chief Data Officer, Field, North America at Snowplow
Mike Maloney has a long history of building innovative data assets and products in the areas of data architecture, governance, cloud and data science. With more than 20 years of industry experience in Fortune 100 companies, Mike and his team work to give customers exactly what they need in the simplest, most elegant solution possible.

Prior to joining Snowplow, Mike held executive IT, analytics and operational positions at several Fortune 500 companies. When not working, he spends his time with his family, coaching, serving on boards, and teaching writing at the University of New Hampshire.
Sr. Director, Industry Solutions - Communications, Media & Entertainment