As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.
Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he shares how to make the most of CTV to drive success and amplify your strength in search. He’ll walk through how CTV complements other channels, including how CTV can help boost your SEO ranking. He’ll also outline how new-to-CTV marketers can use their existing expertise to get started.
Senior VP of Marketing at MNTN
Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.