With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.
However, with a data cloud, data can be activated, and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline.
Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy.
During this webinar, you’ll:
- Learn best practices for how IT and Marketing must collaborate and build scalable solutions to deploy AI
- See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
- Understand how Snowflake is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view