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Avoid digital pollution and focus on what your audience needs.

Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage, and deliver remarkable customer experiences that scale.

This session will power you to:

  • Evolve your content operations from Reactive to Proactive to Predictive
  • Rethink the way your teams create, deliver, and manage content for customer experience
  • Implement high-efficiency content reuse strategies that reduce content pollution

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CMO, Aprimo
Ed is currently the Chief Marketing Officer of Aprimo, the industry-leading provider of digital asset management and content operations solutions. As CMO, he drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organizations of today to become the genius brands of tomorrow by unleashing the power of content. He combines his growth marketing expertise and extensive background in brand development with his passion for developing intentional account-based experience programs that build awareness, demand, and, ultimately, revenue.
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