The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Leading brands are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives while offering flexibility as they navigate a shifting landscape of marketing and advertising tools and strategies.
Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.
- How Hearst maximizes the power of audience intelligence and consumer insights to drive subscriber growth
- Tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences
- Strategies to drive effective targeting and increase conversion