The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Leading brands are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives while offering flexibility as they navigate a shifting landscape of marketing and advertising tools and strategies.

Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.

You’ll learn:

  • How Hearst maximizes the power of audience intelligence and consumer insights to drive subscriber growth
  • Tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences
  • Strategies to drive effective targeting and increase conversion

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VP, Acquisition & Conversion, Hearst
Christina Dalton is Vice President of Acquisition and Conversion for Hearst Magazines, working with prominent brands including Good Housekeeping, Cosmopolitan, and Men's Health. She leads marketing across digital and emerging media channels to drive subscriptions, product sales, email audience growth and newsletter strategy. Christina has been at the forefront of Hearst’s product diversification, developing its first-party data strategy to evolve consumer marketing and experience at scale while growing revenue. Prior to rejoining Hearst in 2019, she was Executive Director of Digital Marketing for PubWorx, where she led media campaigns for a multitude of publishing clients.
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SVP, Product, ActionIQ
Justin DeBrabant is Senior Vice President of Product at ActionIQ. He spent his formative years building large distributed systems to support data science and analytics and holds a Ph.D. in Databases from Brown University, where he researched the forefront of modern data systems. For the last 10+ years, he has been passionate about building data-driven products that help realize the value of customer data by delivering truly customer-centric experiences.
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