Melain Ly is the US marketing lead at Channable responsible for building GTM strategy and programs aimed at driving brand awareness, growth and product adoption. She enjoys keeping up with the ever evolving digital marketing and ecommerce landscape and sharing this knowledge with customers. A multidisciplinary marketer, prior to Channable, Melain held Brand Management roles at D2C ecommerce brands like Undone beauty and CPG brands under the Coty and Reckitt family of brands.