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Ever struggle with what to write, when to write it, and how often to write content on your website? Struggle no more, as you will learn how science can offer a quantifiable approach as well as help you develop content that matches what your audience is searching for.

You will learn:

  • What content is your audience really looking for
  • How much content do you need to write
  • How do you decide if you should publish, decommission or promote your website content
  • What is a content cluster, and how to build them

Vice President Search & Site Experience, iQuanti
Wayne’s a creative and innovative thinker that enjoys problem-solving, driving digital acquisition through holistic search & site experience strategies.

For over 27 years, he has been a solutions executive guiding large enterprise brands to drive consistent progressive results within their digital transformation journey.