What are you hoping to get out of your marketing technology? Do you need help getting there?
At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers to maximize value from their marketing technology investment.
Join Martin Kihn from Salesforce and Lora Schordock from Acxiom to learn how brands benefit from the powerful combination of Salesforce CDP supercharged with Acxiom data to create more meaningful customer experiences and how to quickly get value from your marketing technology investment.
SVP Strategy, Marketing Cloud at Salesforce
Martin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce, he led the data-driven marketing practice as Research VP at Gartner and was VP and director of strategy and analytics at various Publicis Groupe agencies. He also worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name. His most recent book is "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement."
VP of Business Development at Acxiom
Lora Schordock is VP of Business Development for Acxiom's Salesforce practice. Spending decades in the marketing data space and the last eight in the Salesforce environment, Lora has a passion for data, technology, and how the two work in concert to drive amazing consumer experiences. She currently consults with Fortune 2000 clients on how they can maximize the value of their investments in both data and Salesforce Marketing Cloud.