Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.

Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4's and UA’s interfaces.

Join experts from iQuanti and learn more about:

  • How to get started
  • The comparison between GA4 and Universal Analytics
  • GA4's distinct features (capabilities): Cross-Platform Analytics, Predictive Analytics, User Journey, and Marketing Activation
  • Why you should be migrating to GA4 now!
  • Your roadmap (starting with an Audit Assessment Report) for success

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Senior Director, Digital Analytics, iQuanti
Shaubhik is Sr. Director of Digital Analytics at iQuanti – leading the analytics practice at iQuanti. He brings more than 15 years of experience in Analytics, from the days of analytics on data warehouses to the current data science on data lakes. He helps clients realize business value through focused marketing analytics projects. He has set up analytics centers of excellence, building high-quality teams that work at the intersection of business and analytics.
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