It's never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.
This gap is often due to enterprise challenges when it comes to navigating the data processing, quality and integration required to meet consumer demands, on top of outdated campaign management technologies that don’t excel with cross-channel coordination. But adding omnichannel customer journey capabilities to your engagement strategy is easier than you think.
Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly migrated from outdated technologies and achieved timely and relevant customer journeys in its CX strategy while streamlining operations and reducing resources dedicated to customer audience management. You'll learn:
- Benefits and use cases of scaled timely customer journeys
- Key business initiatives – and hurdles to navigate– in pursuit of omnichannel engagement
- Steps you can take toward achieving customer journeys at scale