In the bustling digital landscape, most companies are juggling with over 10 technologies to fortify their marketing efforts. However, a surprising majority feel as if their technological acrobatics aren't paying off. Over time, poor integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities, and tarnished brand perception.
In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results. They'll dive into several key topics to help you understand your technology stack better:
- How are point solutions making marketing more complex than ever?
- Why is flexibility in your technology the key to mastering customer experiences?
- What is data without intelligence and why is it inhibiting your speed to market?
- Why do business insights and analytics remain unrealized despite expectations?