Get ready for the biggest shopping season of the year! Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years.

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.

That's where AI comes in. Join experts to learn how to help your marketing stand out among the crowd. We will cover how to:

  • Use intelligent insights to deliver targeted recommendations and content.
  • Engage tactics like FOMO (fear of missing out) and personalized recommendations to better entice shoppers.
  • Reach customers in all the channels they're most likely to interact with your brand.

Don't leave your holiday marketing to chance. Register for free today.
1660917695-85b1bf27310e84b9
CMO, Blueshift
Joan Jenkins is the CMO of Blueshift, the leading Smart Hub platform for intelligent customer engagement. She was previously GVP of Marketing at Druva, VP of Marketing at Informatica, and held various marketing leadership positions at Oracle Marketing Cloud, Cisco, and HP. Joan received her MBA from San Jose State University.
1662047042-76bf5ec155b61909
Vice President and Practice Leader, Escalent
Greg provides calming support, guidance, and perspective, especially during times of crisis. His out-of-the-box thinking and unique life experiences provide alternative viewpoints that provide unexpected positive outcomes for his clients.​

Greg is the company’s primary subject matter expert for the telecommunications, consumer goods, and nutrition industries. He is in high demand as a speaker and author about market research, retail, and telecom topics. Greg's responsibilities include managing and growing key client relationships while maintaining a particular focus on integrating large-scale behavioral data with Escalent's traditional market research solutions. He is known for turning highly complex data into actionable insights and turning data into competitive advantages for his clients. Currently, he has eight patents related to data-focused market research methodologies. He is known for turning highly complex data into easy-to-understand actionable insights and competitive advantages for his clients.​​

Greg earned a master’s degree in business administration from Kennesaw State University in Kennesaw, GA; a master’s degree in clinical psychology from the University of Hartford in Hartford, CT and a bachelor’s degree in psychology from Union College in Schenectady, NY. He also serves on the Board of Trustees for the Georgia Symphony Orchestra. When not working, Greg can usually be found playing tennis, kayaking, traveling, and taking long walks with his wife and new puppy, Boots.
Share