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One of the major challenges of legacy TV advertising is wasted impressions, and it’s been holding back TV audience targeting for decades. This ongoing issue can make newcomers to TV advertising hesitant to shift their focus (and budgets) to the platform. But new Connected TV tech is changing the way we approach audience targeting, ensuring that every dollar — and impression — counts.

Join MNTN as they discuss everything there is to know about Connected TV audience targeting, from the legacy strategies that still work, to hot new tools that are finally giving marketers unrivaled transparency and complete control to drive unbeatable performance with their campaigns. Television is the greatest ad unit ever invented — and now you don’t have to let inefficient audience targeting prevent you from leveraging it to its full effect.
Senior Platform Experience Manager, MNTN
Tori Cipollone is a Senior Platform Experience Manager at MNTN, where she provides technical support across various customer verticals. Tori works to develop individualized creative solutions for our customer needs, from creative tracking, 3rd party attribution set-up, customized reporting, and more. Tori also delivers ongoing customer support through the lifecycle of MNTN Beta programs and Go to Market motions.