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About This Webinar
Making informed decisions about your marketing data investments is crucial. That's why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts Pat Sabatino, John South, and CEO Meredith Amdur of Rhetorik in this webinar to learn how to save time, reduce headaches, and extract maximum value from your marketing data investments.

Whether you're a seasoned data professional or new to the field, this webinar will equip you with the knowledge and tools needed to make strategic decisions and optimize your data strategies for tangible business growth. In addition to getting your compass for navigating the complex world of B2B data, you'll learn about:

  • Quality - What Does It Mean?
  • Compliance - What It Is and Why It's Important
  • Coverage - What to Look at and Why It's Important
  • Top Questions to Ask your B2B data provider.
  • How Are You Using B2B Data?

      • You’ll also hear real-world examples and best practices for leveraging B2B data to drive business growth.
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Meredith Amdur
CEO, Rhetorik
Meredith Amdur is an executive, investor, advisor, and entrepreneur in a range of digital media and data-driven enterprise and consumer software application businesses. She is currently CEO of Rhetorik Solutions, a UK-based technology sales & marketing intelligence platform, and previously served as President/CEO of WANTED Technologies, an online provider of big data recruiting analytics platform, tools, and embedded data solutions to the HR sector, before selling the publicly traded company to the Corporate Executive Board (CEB)/now Gartner Group, in late 2015.

Before that, Amdur held senior leadership and strategy roles at DIRECTV, Microsoft, Deloitte Consulting, and Informa (UK), where her accomplishments included heading the strategic planning for Microsoft’s Entertainment & Devices Division (Xbox), serving as the General Manager of Strategy for the Bing search engine and MSN, leading DirecTV digital product strategy (DIRECTVNow) and spearheading new initiatives in big data analytics and advanced geospatial visualization tools for Microsoft’s cloud platform. Amdur forged her early career in London, England in the mid-1990s, co-founding and running a tech business-information publishing and global telecoms/media market research company (Baskerville Communications, later sold to Informa plc).

Amdur holds an MBA from Cornell University (2003), an MSc from the London School of Economics, and a BA from the University of North Carolina at Chapel Hill.
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Pat Sabatino
Vice-President, Partnerships, Rhetorik
Bringing with him more than 30 years of data industry experience, Pat was the founder of Datarista. Before that, he spent 5 years in Data Products and Partnerships at Salesforce, which he joined when it acquired Jigsaw, where he was GM of Data Operations.
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John South
VP, North America, Rhetorik
John South is former Director of Business Development at Imperium, VP of Sales at technographics provider Datanyze and head of Client Success & Sales at Aberdeen.
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