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If e-commerce is the heart of your business, staying ahead is not an option - it’s a necessity. Join paid search experts who unveil the strategy and innovation needed to take your business above and beyond the competition.

Learning outcomes:

- Optimize your product catalog for increased eCommerce success.
- Plan and execute your seasonal campaigns for BFCM and beyond.
- Integrate your marketing efforts across channels to optimize messaging and resource allocation.

Sr. Product Manager, Channable
Jochem is passionate about the “Future of Shopping” and has over 8 years of experience in e-commerce. As a Product Manager at Channable, he works closely with brands, retailers, and agencies to build scalable advertising solutions for Social, Search and Marketplace platforms.
Founder and Managing Director, Paid Search Magic
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. She's been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her work has been published at Search Engine Journal, Search Engine Land, Unbounce, CXL, PPC Hero, Supermetrics and Copyhackers, and she’s spoken at conferences including MozCon, SMX, SearchLove, HeroConf, MeasureSummit, DigiMarCon and PPC Town Hall. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing.