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Companies across all industries are continually finding new ways to elevate digital experiences and what was once a ‘nice to have’ is now essential. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs.

As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Join The Washington Post’s Senior Product Manager of WaPo360 Jason Langsner, Amazon Redshift's Senior Product Manager Sain Das and ActionIQ’s VP of Strategic Services Tamara Gruzbarg as they discuss how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back.

You'll learn:

  • The importance of hyper-personalization to drive effective engagement across the customer lifecycle
  • How real-time strategies fit into The Washington Post’s broader vision
  • Tools and tactics to execute personalization use cases across channels from a data-first organization

Senior Product Manager
Jason Langsner is a Senior Product Manager on The Washington Post’s audience development and analytics team. In this capacity, he oversees WaPo 360 — partnering with business stakeholders, engineering, and other partners to develop an enterprise-wide data insights and reader personalization strategic initiative.

Prior to joining The Post, he served in product, digital strategy, marketing, and technology leadership positions at several startups and non-profits.
VP of Strategic Services
Tamara Gruzbarg is Vice President of Strategic Services at ActionIQ. Tamara is an expert analytics executive who has led data initiatives across multiple industries including digital, publishing, finance, research, consulting and retail. At ActionIQ she works with clients to realize the value of the insights that live in their data and the power of AIQ to make data-driven marketing a reality. Tamara joined ActionIQ after having been a client of the platform herself at multiple organizations.
Senior Product Manager at Amazon Redshift
Over the last 20 years, Sain Das has helped corporations define and realize their data management and analytics vision. As a product manager for Amazon Redshift, he focuses on helping organizations analyze data at scale and derive actionable insights that result in meaningful business outcomes.