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In a B2B marketplace that is now digital and buyer-driven, your team needs to reach the right accounts and buyers, when they’re ready to buy, using data that is always validated and marketable.

Because buyers are using a full range of channels to do their own research and make decisions quickly, marketers need to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers.

This shift in behavior requires a makeover or, at minimum, the next revolution of strategy. Join experts from Integrate as they walk you through five pillars that will help you convert more leads to revenue with connected buying experiences.

Key takeaways:

  • Target and identify known and unknown buyers, buying groups and accounts

  • Orchestrate cross-channel campaigns quickly and precisely

  • Leverage an integrated global network of media publishers and lead providers

  • Measure campaign performance report for impact and optimize your demand budget in real-time

  • Build trust with buyers by ensuring all data is standardized, valid, compliant and marketable

Director of Product Marketing at Integrate
Jennifer Goode is the Director of Product Marketing at Integrate where she is responsible for helping drive sales velocity and buyer engagement through go-to-market strategy, product messaging and positioning, and related marketing and demand campaigns. With a decade-long career as a B2B marketing practitioner in the technology and SaaS software space, Jennifer's previous product marketing and leadership experience includes roles at venture-backed, tech startups like BetterUp, SmartRecruiters, as well as public-sector, government-focused technology services firms, Natoma Technologies and NewPoint Group. Complementing her professional experience, Jennifer previously served as a City Commissioner with the City of Vacaville, California for nearly a decade.

She holds a Juris Doctor of Law Degree from UIC - John Marshall Law School and Bachelor of Arts in Political Science, cum laude, from Loyola University Chicago.
President, Livingston Strategies
Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, execute, and measure their customer communications with a close focus on results. Cyndi has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. These qualities have enabled her to build a successful company and reputation in performance-based marketing across a broad range of industries including B2B and B2I, as well as in critical compliance and regulated communications.