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If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.

In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.

In this session, you’ll learn:

  • Why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
  • How Pillar-Based Marketing shifts the concept of authority away from your own website and towards Google’s own search behavior data.
  • The key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months.

Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.