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Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out.

This exploration delves into the evolving landscape of consumer behaviors and preferences, emphasizing the importance of creating content that resonates across diverse audiences and platforms.

This discussion highlights the critical role of website accessibility in organizations, aligning with the Americans with Disabilities Act (ADA) to ensure broader reach and avoid potential legal pitfalls. You’ll leave with a clearer understanding of how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

This webinar will cover:
  • Prioritizing inclusivity as a core business strategy
  • The importance of tailored content across platforms
  • Digital accessibility and compliance with the Americans with Disabilities Act (ADA)
Product Marketing Manager, Acquia
Miryem Samih is a results-driven Product Marketing Manager at Acquia, specializing in digital asset management (DAM) and product information management (PIM) as well as integrations within the Acquia ecosystem. An Honors graduate from Suffolk University, where she studied big data and business analytics, she brings a unique blend of technological understanding and marketing prowess to her role.
Director, Product Design • Shared Services Products, Acquia
Mary is a Senior User Experience Manager at Acquia who focuses on delivering experiences that are accessible, usable, and seek to exceed user expectations. Nine years of working in the technology space has taught her that collecting user data is the most vital element and necessary responsibility of being a UX professional. She coaches her team and the broader organization on the value of human centered design to drive Acquia closer to a delightful experience for all customers.