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Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer's Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn't meet their needs.

So where do we go from here? In this webinar, we’ll explore:

  • Why customer data platforms are a must-have solution
  • How Marketers connect the dots between business expectations and the reality of CDP solutions
  • The biggest challenges when vetting, investing and using CDP technology
  • How companies like HEINEKEN USA and VF Corporation realize the full value of their CDP implementation

Pre-Sales Consultant, BlueConic
Alex Sarson is a BlueConic Pre-Sales Consultant based in the UK with 10+ years’ experience in martech, guiding clients to the right solutions from data ingestion & collection to marketing activation.
Chief Solutions Officer, Actable
Craig Howard leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud database, and customer experience platforms.

Craig has 20 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.