Your website is a digital product. It is the primary way your customers interact with your business. With watershed events such as the COVID-19 pandemic, the need for a more collaborative approach from digital marketing teams is only exacerbated. While many of these teams have been transitioning to agile workflows for the past decade, many organizations still struggle to bridge silos between marketing, product, design and development.
Whether you are just adopting agile workflows or looking to improve your capabilities, join Pantheon’s Chief of Strategy, Josh Koenig and gain insights on the problems that agile helps solve, what a functioning agile team looks like and how to begin adopting to drive towards innovative collaboration.Key takeaways:
- How to look at your websites as an extension of your product offering and your company’s mission
- Benefits of a cross-collaborative approach with Product and Marketing
- How to respond quickly and creatively to ever-changing customer demand