Strategies that prove why real-time personalization drives loyalty and growth at scale.

Nowadays, it isn't enough to engage your customer. Experience is the new currency to capture their hearts (and wallets).

In fact, 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business.

But getting started on the personalization path is easier said than done, especially with competing priorities across your business' teams.

Join Salesforce and Horizontal Digital to learn how to build a strong personalization strategy, including:

  • Important steps to getting started
  • How to follow a crawl-walk-run approach to personalization
  • Success stories from how brands have leveraged their systems & technologies to create personalized experiences for customers


Register today and take your customer-centric approach to the next level.
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Senior Personalization Strategist at Horizontal Digital
Erica Skelly is a digital marketing veteran with 10+ years of experience working to align brand objectives with relevant & engaging digital customer executions. Working for large corporations like Warner Bros. Entertainment and Walgreens that have set the bar high in terms of putting customer needs at the center–from entertainment to pharmacy. Her work creating personalized strategies at Horizontal allows brands to enhance their approach to ensure that the end result is driving incrementally to key KPIs.
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Senior Manager, Marketing Technology and Operations at Horizontal
Matt Wash has worked with digital technology for the past 17 years, ranging from content management, email marketing, and user experience, to leading as the primary Salesforce Marketing Cloud administrator and architect, and now Marketing Cloud team lead at Horizontal. He has a vast experience in creating personalized and connected customer journeys for businesses. He has his Master's in Business from the University of St. Thomas and is a leader on the Salesforce Marketer Group, Twin Cities.
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Sr. Manager, Product Marketing at Salesforce
Katie Wheeler is a senior manager of product marketing for Marketing Cloud based in Indianapolis, IN. She has 17 years of digital marketing experience and she’s passionate about real-time personalization. Wheeler also loves to spotlight Trailblazers who use Interaction Studio in innovative ways to connect with their customers one-to-one.
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