When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.
Disorganized content workflows can be a recipe for disaster. So it's imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.
Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.We’ll cover:
- How to embrace a pilot-first approach to new technologies
- End-to-end content operations for product content
- A DAM ROI calculation