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When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.

Disorganized content workflows can be a recipe for disaster. So it's imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.

Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.

We’ll cover:

  • How to embrace a pilot-first approach to new technologies
  • End-to-end content operations for product content
  • A DAM ROI calculation

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Sr. Manager Global Content and Technology at McCormick & Company, Inc.
Leah has over 10 years of experience in digital strategy and production in the food and CPG industries. She currently leads Global Content Operations and Creative Account Services for McCormick & Co, enabling end-to-end creative and campaign execution. She has proven success in developing scalable workflows and deploying essential marketing technologies that drive transformation and unlock creative productivity.
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VP Marketing & Customer Experience, Widen, An Acquia Company
Jake Athey joined Widen in 2004 as a marketing intern and served as the company’s VP of Marketing and Customer Experience from 2017 through the acquisition by Acquia in 2021. He led early sales and marketing efforts that were pivotal to Widen’s growth and transformation story. Jake placed Widen on the marketing technology map by building a brand that is now trusted by more than 700 companies and over one million users. He leads all customer-facing efforts across brand, content, creative, support, customer success, partnership, and sales teams to serve a global audience with a focus on continuous growth.