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Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty.

Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships.

Attendees will leave with a better understanding of:

  • Why you should shift your perception of loyalty and what it means for your business
  • The consumer trends driving brand loyalty
  • Actionable ways to capitalize on these trends
  • How to set your brand up for loyalty success in 2023

Senior Vice President, Strategy & Insights, Merkle
James oversees the Merkle CRM & Loyalty Strategy and Insight practice, leading a team of 50+ strategists and data strategists who design and execute loyalty, CRM, service and promotional experiences that consumers invite into their lives. Through an innovative strategic approach designed to accelerate brand-consumer interactions and fuel Identity, James’ team drives measurable business impact for Fortune 1000 brands.

Prior to Merkle, James led client strategy at Epsilon, where he helped clients develop and execute data-driven, technology-enabled marketing engines to drive growth, inspire engagement and engender loyalty.
VP, Practice Development, Merkle
A former client, Michela joined the strategy team at Merkle in 2012 and consults with clients on best practices, strategic design, and program optimization for Merkle's loyalty programs. She’s the go-to for clients that want to push their thinking on consumer engagement forward and create new paths to loyalty.

Prior to Merkle, her career in marketing and sales centered on developing integrated retail and consumer programs for some of the world’s best brands: Scotts Miracle-Gro, Target, illycaffe, and LVMH.

She holds an MBA from The Darden Graduate School of Business at The University of Virginia and a bachelor's degree in marketing from American University.
Director, Strategy and Insights, Retail and Consumer Goods, Salesforce
Michelle Grant is a seasoned researcher. At Salesforce, she blends data and analysis to create thought provoking content that helps companies understand how new technologies will impact the future of their business.