Register
First Name*
Last Name*
Work Email*
Company*
Job Function*
Phone*
Annual Revenue*
Country*
By submitting this form, I agree to the Third Door Media Terms and Privacy Policy, and that my contact information, including email address, may be shared with the sponsor.
About This Webinar
In today's digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data; on the other, businesses strive for personalization to improve customer engagement and drive sales. However, with the rise of first-party data, there is a solution that can balance both of these goals.

Join us for this live webinar, where we will explore how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Our Consent and Preference Management expert will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.

Key takeaways:

  • Learn how first-party data can help you balance the conflicting goals of privacy and personalization
  • Discover best practices for collecting, storing, and using first-party data in your marketing efforts
  • Gain insights into the ethical and legal considerations of using first-party data for marketing and privacy
  • Walk away with actionable strategies to help you harness the power of first-party data to master privacy and personalization in your marketing efforts

1677010022-314b73861da30b31
Justin Myles
Senior Solutions Engineer, OneTrust
Justin Myles serves as a Senior Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Justin supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Justin earned a Bachelor of Business Administration (BBA) in Management Information Systems from the University of Georgia and holds a CIPP/US, CIPP/E, CIPM, and FIP.
1677167574-65bef89157ba451a
Ashlea Cartee
Product Marketing Manager, OneTrust Consent & Preferences
Ashlea Cartee serves as a Product Marketing Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In her role, Ashlea supports OneTrust Consent & Preference Management, where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Ashlea earned a Bachelor of Science in Public Relations, with a minor in Consumer Science, from the University of Alabama.
Share
COPY
Powered by BigMarker