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Many social campaigns fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking, and attribution.

Join Scott Allan, Chief Marketing and Solutions Officer at URLgenius, in this webinar to learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. You'll learn how to unleash the full power of DTC social media advertising and organic engagement to amplify your brand visibility and capture the attention of your ideal customers.

Topics covered:

  • What to consider when linking into marketplace apps from Facebook, YouTube, TikTok, and other social media apps
  • Case studies on how linking into the Amazon app increases sales and remarketing opportunities 2-5X
  • How to link to the Amazon app and other marketplaces from paid social ads while attributing results
  • How to link into marketplace apps from Instagram stories and other use cases while attributing results to specific links
  • How to scale app deep linking across tens of thousands or millions of links

This a must-see session for any DTC brand or brand influencer!
Chief Marketing And Solutions Officer, URLgenius
Scott Allan is Chief Marketing And Solutions Officer at URLgenius. He is a global marketing leader with a unique perspective from a career in technology marketing that includes roles at agencies and enterprise technology platforms.